Stop Pushing Your Team to “Sell”
There’s no such thing as selling!

A provocative view of sales built from decades of experience.

For generations, business developers have been taught to “get” people to buy, but that antiquated conventional sales model no longer serves modern buyers. It creates disconnection and lower engagement, and connection, authentic connection, is critical to buyer experience and business development success. So critical to your company success.

There's No Such Thing As Selling book by Bill Keeler

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Questions and Answers

Is your team ready for a real shift?

Does your team get into action readily, without resistance?

Can they describe your very best customers with clarity?

Is there a clear business development process that engages team and clients equally?

Does your company have a documented strategic sales plan that aligns with the company’s overall strategy, and is it rigorously followed?

If you answered no to even one, let’s talk. This is a bold change you and your team can make that will change your revenue generation.

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Complimentary Coaching Call

The Philosophy

What this is really about

Salespeople are taught to “get” the sale, client, or order, and buyers feel that…they always have. It feels dominating and managed, because it’s trying to be. So, buyers have become protective. That leaves two parties focusing on either self-gain or self-preservation rather than feeling safe exploring possibilities together. And company sales suffer because of it. Truthfully, they always have.

Testimonials

What clients say

Bill Keeler is an author, sales coach, and business development coach with over 35 years of experience working with, for, and in service of small and mid-sized companies across the US.

“If you’ve ever sat across from a client and thought, ‘There has to be a better way to do this,’ meet with Bill. Bill isn’t just offering a process. He’s leading a movement away from the tired, transactional grind of ‘selling’ and toward a more human, purpose-driven way of doing business. He helps you transform the way you work. He shows you how to build trust, create unmatchable customer experiences, and grow your business in a way that feels authentic, not forced.”

Christopher “The Hope Dealer” Mayfield M.S., Speaker, Coach, and Consultant, Richmond, Virginia
“Bill teaches the ability to recognize what your business can be; how to use the meaningful attributes of your company and imbed them into more honest and open customer interactions, resulting in higher performing business interactions for all involved.”

Matt Hanley Owner of W.C. Designs, Lyons CO
“Bill Keeler has completely reshaped how we think about business development—turning it from something we avoided into a natural, thoughtful part of our work. His client-centric approach has strengthened our confidence and made us better at connecting with clients. Our forecasts are more reliable and our revenues are higher.”

Robin Anselmi Former CEO, Conversant, Boulder CO
“I was zigging and zagging for the first two years and then I met Bill Keeler. Bill coached us through the rough patches, gave us direction and put the company on the right track. We had a great run, and I was able to successfully sell it in 2023.”

Jeff Miller Former owner, Sales Recruiters of Virginia, Richmond VA
“Bill helped me to appreciate and build on my strengths, while also being direct and honest to identify and work on my weaknesses. While I always felt a degree of accountability to Bill, he helped me build the tools that make me more accountable to myself. That was the real gift.”

Andrew Pearce Shareholder and Litigation Chair, Boyar Miller, Houston TX

Who We Serve

We help teams with non-traditional business developers drive transformational revenue.

If your team didn’t choose a career in sales but their success depends on business development, we bridge the gap. Market Makers provides the systems, messaging, and fractional leadership needed to make growth natural, authentic, and stress-free.

Service Professionals

Lawyers, accountants, consultants, and marketing teams. Highly educated and skilled in their field, very busy, and who love their work — but feel greatly burdened by having to “sell,” too.

Tradespeople

Plumbers, electricians, carpenters, general contractors, landscaping and hardscaping. Sales leadership falls on the General Manager, who is often in project-management overwhelm with no time or experience to offer it.

Entrepreneurs

Starting and owning a business can be amazing — and brutal. Most entrepreneurs take on sales themselves rather than spend to hire, and revenue comes in even more slowly, often to company detriment.

Get in touch with us

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Where We Focus

Where We Focus to Make a Difference

Market Makers helps companies improve their business development systems and people. The results? Consistency, reliability, individual and team confidence.